Business Management Guidelines

In the realm of metallic credit cards, a gold credit card ranks right in the middle between silver cards and platinum credit cards. One day, someone decided you use expensive precious metals to demote a credit cards prestige, and consumers have been coveting these shiny, metallic credit cards ever since. Had someone thought to denote a more prestigious credit card by shape, we all might be coveting diamond shaped credit cards instead of the basic rectangle.

Actually, there really isn’t much difference between silver and gold credit cards anymore. For example, American Express issues a gold card with a minimum annual household income of just £20,000, assuming the other eligibility criteria is met. When gold credit cards first appeared, they were held by people with high incomes. Today, gold cards are the preferred cards for people who enjoy the rewards offered, not the prestige of have a metallic credit card.

Gold credit cards are still prestigious, is just that the public’s perception of gold card holders has changed. People who have gold cards are now seen not as wealthy, but as savvy spenders who know how to get rewarded for their spending. Gold card holders may be treated like big spenders with rewards galore, but these rewards are available to anyone who meets the basic credit requirements and you do not really need to earning that much in order to qualify.

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